CHINA: Global contest to design new Geely logo
just-auto.com / 9 January 2007
Geely Holding Group is to spend RMB3.6m ($US461.000) on a global competition to design a new logo, the ‘grand prize’ of which will be awarded RMB2m…“The entire design should be easy to remember, establishing a continuation to the current logo, yet with a nice artistic touch for the new age. The new logo should also be able to be reproduced easily on all materials for manufacturing and marketing purposes.” Geely chairman Li Shufu said the company was getting ready for global expansion and aims to export two thirds of its production in the future… Geely will award a RMB2m “grand prize” for the winning logo, with 10 runner-up''special Geely awards'' of a Yuanjing car.
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just-auto.com / 9 January 2007
Geely Holding Group is to spend RMB3.6m ($US461.000) on a global competition to design a new logo, the ‘grand prize’ of which will be awarded RMB2m…“The entire design should be easy to remember, establishing a continuation to the current logo, yet with a nice artistic touch for the new age. The new logo should also be able to be reproduced easily on all materials for manufacturing and marketing purposes.” Geely chairman Li Shufu said the company was getting ready for global expansion and aims to export two thirds of its production in the future… Geely will award a RMB2m “grand prize” for the winning logo, with 10 runner-up''special Geely awards'' of a Yuanjing car.
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posted by Auto Report World Editors at 3:17 AM 
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